TIPS TO MAXIMIZE YOUR COMPANY’S JOB FAIR EXPERIENCE

 

 

Before the Job Fair

  1. Select and Assign the Right Representatives
    • Seriously consider sending at least two recruiters to avoid being overwhelmed at especially busy times of the day.
    • Reps should be personable, outgoing, knowledgeable and passionate about your company and its job openings.
    • Select reps who will work the crowd and not hide behind smart phones or the table.
    • Reps should be willing to seek out & engage job seekers, not wait passively to be approached.
  1. Make Sure Your Table and Recruiters Stand Out
    • Make sure your reps are easily identifiable - wear a badge or a shirt with your company logo on it.
    • Make your table stand out and be memorable.
    • Plan to use table top displays, banners and backdrops that accommodate an 8’ wide x 7’ deep, to attract job seekers to your booth.
  1. Identify Your Job Opportunities
    • We collect up to 3 job opportunities at registration and promote inside the Job Fair Conley Publication and on www.wfdc.org website (Calendar > Job Fair Info) for public knowledge.
    • Take that step further and ensure that your reps know what positions you listed to talk knowledgeably about those positions.
  1. Advertise Your Participation in the Job Fair
    • Tap into your company’s marketing resources to get the word out that you will be at the job fair with career opportunities. Draw more job seekers to your booth by letting the world know that you will be there.
    • Make use of your company’s social networking tools (Twitter, Face Book, LinkedIn, etc.) to announce your participation in the job fair.
  1. Build Your Brand and Reputation in the Community
    • “No one accepted my résumé.” “Everyone told me to apply online.” “Why did I bother to come?” These are sentiments we often hear from job seekers.
    • Change the perception and make your company stand out at the same time by considering ways to make job seekers feel great about your company and their interaction with you at the job fair.
    • Don’t just send job seekers to your website! Ultimately, they may have to apply online, but consider taking steps to ensure job seekers feel they made good use of their time by visiting your booth:
      • If you must require candidates to apply online, provide instructions on how to most effectively submit their resume.
      • Can’t accept their résumé? Consider printing up business cards or half-sheets with a special Job Fair code your online application system will recognize to indicate the job seeker came into the system via their participation in the Job Fair. Job seekers will feel they have a leg up on the competition when they apply. And you’ll be able to track the number of applicants coming to you through your investment in the Job Fair.
      • Another effective method is to simply have your rep collect contact information so that hiring managers can look up participants after they’ve applied online. They’ll still need to apply online, but it’s not as impersonal. You’ll know how to find them in your system.

 


At The Expo

  1. Break the Ice
    • To help make candidates comfortable and to gather valuable information from job seekers, ask questions like:
      • “What is your area of expertise?”
      • “What types of careers are you interested in?”
      • "What program did you graduate from?"
  1. Make the Job Seekers Comfortable
    • Get out in front of your table.
    • Greet job seekers, shake their hands, smile and say hello.
    • Do what you can to make them feel at ease.
    • You have a short time to make an impression on them, and you are giving them an opportunity to make an impression upon you.
    • Keep the smart phone in your pocket and listen to what they can offer you.
  1. Work the Crowd
    • Don’t wait for job seekers to come to you.
    • Stand in front of your table and draw them into conversation as they walk by–notice we’ve repeated this one. They may be on their way to another table and you’ll miss them if you’re behind your own. (Especially important if you represent an employer they might not be familiar with.)
    • Approach the candidates. Ask what sort of positions they are looking for. Have a match? They’ll love hearing about it.
  1. Know Your Talent Pool
    • Job seekers at our job fairs are a diverse bunch. Expect entry, mid to skilled level professionals, including students and veterans.
  1. Résumés
    • If you are able to accept them, DO. This alone makes many job seekers feel their participation in the job fair was worth the trip.
    • Getting their résumés into the hands of an employer is much more personal and satisfying than applying anonymously online.
    • If you can’t accept résumés, take a few minutes to explain why. You do not want excellent prospects to think you are not interested in them.
  1. Don’t Leave Early
    • The number of job seekers may be dwindling as it approaches 3:00, but unless you absolutely have to, don’t be tempted to leave early.
    • It is very disappointing for job seekers to arrive as employers are packing up or already gone. Some make a tremendous effort to attend from traveling from a long distance to leaving work early to get in within the last 20 or so minutes.
  1. Aggressively Schedule Interviews
    • Job seekers are eager to get the hiring process going.
    • To have your pick of top candidates, schedule those interviews ASAP.
    • Even better, conduct on-site interviews using the Interview Room located on the northwest side of the building. [See map]

 


POST JOB FAIR

  1. Schedule Interviews ASAP
    • It’s no surprise that the labor pool is tight; follow-up with job seekers immediately to not lose potential candidates.
    • Connect with your Workforce Development Center Business Solutions Representatives for ideas or to find out about job training funding opportunities. Click here to find your Business Solutions Representative.